To survive, brands must be fanatical and obsessed by their consumer; they must appreciate that customers see a brand, not numerous channels, That Brand is your company:
Currently, consumers, empowered with their new devices and state of the art technology, are using the tools available to them at their fingertips and they are able to make more informed choices and demand what they want. Their expectations are particularly high and evolving continually, and if an experience is not well thought out or is badly designed, they will merely take their business their eyeball and their money elsewhere. The design is integral to shaping digital Creative Experience and is involved at every stage when the strategy is being set. Over three-quarters of design-led companies testified to having a best-in-class digital experience compared with competitors.